The World Scout Jamboree, a hallmark event that brings together young scouts from across the globe, faced unprecedented challenges during its 25th edition held in South Korea. From extreme heatwaves to the looming threat of Tropical Storm Khanun, the event was a testament to the unpredictability of large-scale gatherings and [...]
Introduction In today's competitive event landscape, standing out and attracting attendees can be a challenging task. This is where social proof comes into play. Social proof refers to the psychological phenomenon where people rely on the actions and experiences of others to guide their own behaviour. In event marketing, social [...]
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of sales operations to achieve profit. This involves establishing procedures and transaction processes for all the on-site, remote and electronic sales activities that are connected to the event. Effective sales management involves the following factors: Business Plan [...]
Marketing plan management is the development of efficient and profitable social and managerial strategies and processes that identify and foresee the stakeholders and potential attendees’ needs. The major functions for managing a marketing plan are: Situation Analysis Understand the nature and identify the reasons or need to market the event. [...]
Designing, producing and delivering printed materials supports marketing and the operations necessary for a successful event. Materials are important for publicity and brings people's attention to the event. The following functions must be observed to enhance the effective management of materials. Purpose and Objective Firstly. you must determine promotional objectives [...]
Merchandise Management oversees the development of a product, its manufacture and distribution of promotional products. It also helps market the event for future years. Appropriate management of merchandise can maximise profits and protect the brand of the event. Effective merchandise management of the event involves the following major functions: Product [...]
Promotions management involves the procurement and organisation of advertising campaigns, promotional events and giveaway activities that are conducted in order to generate attention, interest and demand for the event. Different approaches can be employed for people to be made aware of the event. For effective promotions management, the following factors [...]
Public relations is the professional maintenance of a favourable public image. This is achieved by maintaining beneficial relationships with the media which enhances the image of the event, especially in times of crisis and controversy. Effective Public Relations Management can be achieved by observing the following key features: Strategy Development [...]
Sponsorship management is the discipline that involves identifying, approaching and acquiring charitable patrons or sponsors. This involves evaluating their financial capabilities and ability to deliver products or services which support an event financially to minimise costs. This discipline consists of the following major factors: Business Plan You need to evaluate [...]
