The South Korean World Scout Jamboree: Lessons in Crisis Management for the Event Industry

2024-11-12T20:45:03+10:00August 17th, 2023|Blog, Marketing Course|

The World Scout Jamboree, a hallmark event that brings together young scouts from across the globe, faced unprecedented challenges during its 25th edition held in South Korea. From extreme heatwaves to the looming threat of Tropical Storm Khanun, the event was a testament to the unpredictability of large-scale gatherings and [...]