Sales management is a business discipline which is focused on the practical application of sales techniques and the management of sales operations to achieve profit. This involves establishing procedures and transaction processes for all the on-site, remote and electronic sales activities that are connected to the event. Effective sales management involves the following factors: Business Plan [...]
Participant management ensures the needs of every person who has a role in the event are met based on their active involvement in the event project. Participant management is based on the following elements: Participant Assessment Before planning any event or project you need to identify the people who have a [...]
Environment management is the formulation and arrangement of an events’ venue with decorative items such as backdrops, props furnishings and other beautiful and attractive items so as to make it more appealing to the attendees and the other stakeholders. The following are the major aspects considered for environment management; Environment [...]
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. Entertainment management involves the sourcing, selection and control of suitable entertainment, ancillary programs and recreational activities for the event project. It coordinates support requirements and activities for entertainers to deliver [...]
DECISION MANAGEMENT is the ability to establish responses to critical moments before, during and after the event. It involves accurate framing of decisions i.e. the application of relevant resources, criteria, rules and restraints. Coordinate and facilitate issue discussions, suitable collaborations and ensure appropriate authority and empowerment is allocated to key staff. [...]
This is the selection of appropriate topics, formats and presenters to achieve the communication objectives and educational obligations of the event project. This is the development of material that will be used in the course of the event. In order to have the best content for your event, consider the [...]
Communications management is the systematic development and presentation of information, data and ideas within and between organisations. Implementing an accurate communication system ensures the correct information is passed to the targeted attendees in a timely manner. For effective communication during events and projects, your organisation should observe the following key [...]
Attendee management controls registration, admission and ticketing systems, whilst facilitating the movements of people within and outside of the event. Attendee management can be achieved through the following strategies. Admissions Strategy This is where organise structures for who to admit and how to admit them. It involves ascertaining the range [...]
This is the acquisition of required staging and equipment for the event. It includes supervising the installation, operation, and technician personnel to ensure the production plans for the event are achieved. The major functions of technical management are discussed below:. Assessment When completing the assessment, you need to consider the staging [...]
