The South Korean World Scout Jamboree: Lessons in Crisis Management for the Event Industry

2024-11-12T20:45:03+10:00August 17th, 2023|Blog, Marketing Course|

The World Scout Jamboree, a hallmark event that brings together young scouts from across the globe, faced unprecedented challenges during its 25th edition held in South Korea. From extreme heatwaves to the looming threat of Tropical Storm Khanun, the event was a testament to the unpredictability of large-scale gatherings and [...]

Social proof in event marketing:

2024-11-12T20:45:14+10:00July 16th, 2023|Blog, Marketing Course|

Introduction In today's competitive event landscape, standing out and attracting attendees can be a challenging task. This is where social proof comes into play. Social proof refers to the psychological phenomenon where people rely on the actions and experiences of others to guide their own behaviour. In event marketing, social [...]

What does a Public Safety Officer do at Events

2023-04-25T14:09:54+10:00February 22nd, 2023|Blog, Featured|

In Victoria, Australia, a Place of Public Entertainment (POPE) is defined as any venue or space that is used for public entertainment, such as concerts, festivals, sporting events, theatres, cinemas, nightclubs, and other similar events. POPEs are required to obtain the necessary permits and licenses to ensure that they comply [...]

Unleashing the Power of Productivity: The Benefits of Implementing David Allen’s GTD Method

2023-02-09T18:51:53+10:00February 8th, 2023|Blog, Featured|

"Struggling with work-life balance and feeling overwhelmed by your to-do list? Look no further! This blog explores the groundbreaking work of David Allen and the Getting Things Done (GTD) method. Discover how this system can help you simplify your life, boost productivity, and bring peace of mind. Learn how to [...]

The Barefoot Investor: Achieving Financial Independence with Practical and Localized Australian Advice

2023-02-07T23:55:33+10:00February 7th, 2023|Blog, Featured|

Get ready to take control of your finances with this informative essay about the Barefoot Investor by Scott Pape. This essay summarizes the key points of the book and highlights why it is so important for financial independence. With its simple and straightforward approach, accessible language, and practical tips, the [...]

Konmari Method more than tiding, a life changing habit to spark joy for your whole life

2023-02-07T22:46:25+10:00February 7th, 2023|Blog, Featured|

The Konmari Method and Its Impact on My Life. The power of letting go of possessions that do not bring joy is greater than I previously realized. Although the first half of Marie Kondo's book was frustrating, I persevered and was blown away by the latter half. The philosophy it [...]

The Reasons Why I Love Jordan Peterson So Much (And You Might Too)

2023-02-07T21:01:40+10:00February 7th, 2023|Blog, Featured|

Summaries the below article The Reasons Why I Love Jordan Peterson So Much (And You Might Too As a devotee of Jordan Peterson, I feel compelled to share my appreciation for this renowned psychologist and speaker. Peterson, a professor of psychology, has garnered widespread recognition for his integrated approach to [...]

35 AI tools event managers can use now and the Future Perspectives on the Impact of Artificial Intelligence in the Event and Festival Industries.

2023-02-07T10:38:37+10:00February 7th, 2023|Blog, Featured|

Introduction:  Artificial Intelligence is a rapidly developing technology that has the potential to transform many industries, including the event and festival industry. AI is defined as "the capability of a machine to imitate intelligent human behaviour" (Ergen, 2020, p. 1). AI has the potential to revolutionize the way events are [...]

Future Perspectives for Festival and Event Tourism Using Technology to Enhance Sustainability

2023-02-05T22:04:39+10:00February 5th, 2023|Blog, Featured|

Festival and event tourism is a thriving sector of the global tourism industry. In recent years, the industry has been impacted by the consequences of climate change, which has led to a significant focus on sustainability and the need for a more environmentally conscious approach. In this paper, the effects [...]

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