Marketing Course

The World Scout Jamboree, a hallmark event that brings together young scouts from across the globe, faced unprecedented challenges during its 25th edition held in South Korea. From extreme heatwaves to the looming threat of Tropical Storm Khanun, the event was a testament to the unpredictability of large-scale gatherings and [...]

Introduction In today's competitive event landscape, standing out and attracting attendees can be a challenging task. This is where social proof comes into play. Social proof refers to the psychological phenomenon where people rely on the actions and experiences of others to guide their own behaviour. In event marketing, social [...]