Marketing plan management is the development of efficient and profitable social and managerial strategies and processes that identify and foresee the stakeholders and potential attendees’ needs. The major functions for managing a marketing plan are: Situation Analysis Understand the nature and identify the reasons or need to market the event. [...]
Designing, producing and delivering printed materials supports marketing and the operations necessary for a successful event. Materials are important for publicity and brings people's attention to the event. The following functions must be observed to enhance the effective management of materials. Purpose and Objective Firstly. you must determine promotional objectives [...]
Merchandise Management oversees the development of a product, its manufacture and distribution of promotional products. It also helps market the event for future years. Appropriate management of merchandise can maximise profits and protect the brand of the event. Effective merchandise management of the event involves the following major functions: Product [...]
Promotions management involves the procurement and organisation of advertising campaigns, promotional events and giveaway activities that are conducted in order to generate attention, interest and demand for the event. Different approaches can be employed for people to be made aware of the event. For effective promotions management, the following factors [...]
Public relations is the professional maintenance of a favourable public image. This is achieved by maintaining beneficial relationships with the media which enhances the image of the event, especially in times of crisis and controversy. Effective Public Relations Management can be achieved by observing the following key features: Strategy Development [...]
Sponsorship management is the discipline that involves identifying, approaching and acquiring charitable patrons or sponsors. This involves evaluating their financial capabilities and ability to deliver products or services which support an event financially to minimise costs. This discipline consists of the following major factors: Business Plan You need to evaluate [...]
Site management is the process of considering, inspecting and then deciding which venue or location is suitable for your event. The venue should be in a friendly and secure environment, with easy access to your target audience and the suppliers. The following are the key factors to consider when sourcing a [...]
Logistics management is the discipline that deals with the detailed arrangement, organisation and implementation of all the activities involved in planning an event or project. Below are the major steps to follow for the effective logistics management of any event: Task Analysis Develop a detailed description of all the tasks [...]
Infrastructure management is the area of study that deals with the basic physical systems and facilities that serve a project and are needed for the operation of an event. The features and elements of these systems and facilities varies with the type of event and the assets that are invested [...]
